Jennifer Berquist joins Snap Promotions sales team

Snap Promotions has added longtime Lawrence community leader Jennifer Berquist to its sales team to help expand the company’s reach across Northeast Kansas. Berquist brings 35 years of college athletics and relationship-building experience to the Lawrence-based promotional products firm.

Why it matters: - Jennifer Berquist brings deep local connections and decades of experience in relationship-driven work to Snap Promotions. - The hire supports Snap Promotions’ push to expand across Northeast Kansas as the Lawrence-based company grows its sales operation.

What happened: - Snap Promotions announced that Jennifer Berquist has joined its growing sales team. - Berquist will focus on expanding Snap Promotions’ reach across Northeast Kansas. - Kristin Eldridge, owner and founder of Snap Promotions, said the company needed to grow its sales team as it has expanded in recent years. - Eldridge said Berquist was a strong fit for the role.

The details: - Berquist spent 35 years in college athletics, including more than 20 years with Kansas Athletics. - She joined Kansas Athletics in February 2002 as assistant director of the Williams Educational Fund. - Before that role, Berquist spent four years as the NCAA compliance auditor assigned to the department. - Kansas Athletics later named Berquist associate director of the Williams Fund in 2010. - She later served as associate athletics director for development. - Berquist earned a bachelor’s degree in journalism from the University of Kansas in 1994. - She earned a master’s degree in education with an emphasis in sports administration in 1996. - Berquist is a native of Marion, Kansas, and a longtime Lawrence resident. - Her community involvement includes board and volunteer work with the Lawrence Rotary Club, Lawrence Schools Foundation, P.E.O. and LMH Health. - Snap Promotions was founded in 2009 by Lee and Kristin Eldridge and is based in Lawrence, Kansas. - The company serves local, regional and national clients with custom printed promotional products, giveaways, decorated apparel and corporate gifts. - More information is available at Snap Promotions.

Between the lines: - Berquist said the move felt like a natural next step because she has known Kristin and Lee Eldridge for more than 15 years. - Berquist said Snap Promotions’ community involvement played a major role in her decision. - Her background suggests the company is prioritizing local trust and relationship selling as it expands.

What's next: - Berquist will begin building on existing relationships while meeting new prospects in the Northeast Kansas market. - Snap Promotions is likely to use the hire to deepen sales coverage as demand grows.

The bottom line: - Snap Promotions is betting that a well-known local leader with long experience in people-centered work can help accelerate sales growth.